
FOREWORD

Getting out on a bike should feel like the easiest thing in the world. A quick trip to the shops, a ride around the neighbourhood, dropping in on someone on a whim. No fuss, no planning, just hop on your bike and go. For many people, though, it no longer feels that way.
In this magazine, you can read Loes's story. For years, she barely cycled at all. Running errands, going out for dinner, visiting the hairdresser — she almost always took the car. When she retired, though, she started to miss cycling. She wanted to enjoy riding again and not rely on the car for every trip. But it no longer felt as natural as it once had. She didn't feel stable enough, and the roads had gradually got so much busier.
Fortunately, Loes found a solution that works for her. With her Thuja, she feels confident on a bike again. The extra stability means she can head out relaxed, without constantly second-guessing herself or being on high alert. Loes isn't alone in this. We hear it often. Getting on and off a bike isn't quite as easy as it used to be, pulling away at a traffic light takes a little more effort, or cycling just doesn't feel as effortless as it once did. Small changes that can gradually lead to riding less and less.
Which is a shame, because cycling is so much more than getting from A to B. It gives you freedom. A chance to clear your head, enjoy the fresh air, and go where you want, when you want.
The good news is that there's often more possible than you might think. Sometimes a small change makes a big difference. A little extra stability, easier mounting and dismounting, or a bike that better suits where you are now. Things that can help you get back on the road with confidence.
In this magazine, we share what's possible. Through stories like Loes's, situations you might recognise, and solutions you may not have considered. Simply because it helps to know that options exist. So, you can once again do what should feel natural: step outside, get on your bike, and enjoy every ride.
Let's all cycle.
Jan-Willem Boezel, CEO